About Podsmith

Products, by people who know business

Hi, I’m Lauren. Podsmith is for small businesses who want great products. I couldn't believe the lack of creativity and quality in the 'merch industry'. I’ve spent 15 years building my own product-led brand (selling and producing with brands like John Lewis and Next) so I know what is possible, we've got the creativity and the commerical considerations that come with it.
Podsmith is about bringing that whole range of skills and letting ambitious small businesses tap into it as well. In 2022 we undertook a huge tech investment that led to a life changing realisation, and the creation of Podsmith.

We started at the kitchen table, and grew to 7 figures. Podsmith is built to give ambitious small businesses access to the same product thinking, systems and support we use every day.

We’re here to help you create uniforms people actually wear, merchandise customers actually want to buy, and product ranges that work properly for your business.

Products are powerful when they’re done properly.

The core team

Real recommendations. Real People.

Lauren Dorling

Founder & MD

Lauren leads Podsmith’s product strategy, creative direction and small-business offer, bringing almost 12 years of experience building product-led brands.

Jessica Lee

Production Manager

Jessica keeps the studio moving — overseeing production, quality, stock, systems and the small details that make every order feel properly finished.

Phoebe

Customer Growth & Projects

Phoebe helps customers move from idea to action — supporting enquiries, product ideas, launches and the “what should we do next?” conversations.

Experience & proof

Nearly 12 years of building, making and learning.

We’ve grown from a small product idea into a studio trusted by high street businesses, communities, teams and major retailers. Every order benefits from having our own brand and years of testing, sourcing, production, echnology focus and real customer feedback.